Brand and Agency Partnerships
For football campaigns that need to feel genuine and community-based
Every week, millions of people across England, Scotland and Wales play casual football. They are exactly the faces, voices and stories a good campaign is built on. Football for All works with brands and agencies looking for authenticity and a local football community feel for their projects.
Largest Football Community
UK cities covered (so far)
Diverse and inclusive
Nationalities united on the pitch
Strong local partnershgips
Potential filming locations
What Football for All can offer
Casting real players
Need genuine players for a shoot? A brief can instantly go in front of a football community of thousands and come back with the right people for it. All ages (18+ to 60+), all backgrounds, all abilities, in cities up and down the country.
Access to community venues
Sometimes the campaign is the football itself. Film a real session, shoot at a real ground, build content around a group of players who actually know each other. The setting is genuine, because it is. We organise at more than 160 venues nationwide with all different aesthetics from urban to pitch perfect.
Speed, efficiency and experience
Football for All already has thousands of players across venues in London, Manchester, Glasgow and more than a dozen other cities. Booking in players, pitches and hosts takes days, not months because the hard work’s already done. Our team has more than 13 years’ experience running weekly community kickabouts and the UK’s largest one day small sided tournaments.
Why real players work better
People can spot someone pretending to love 5-a-side a mile off. The casual players here are not pretending. They turn up week in, week out, for the love of the game. That kind of authenticity is hard to fake and easy to feel and it is what makes a campaign land.
Because the football is genuinely open to everyone, the community looks like the country does. Different ages, different backgrounds, women and men on the same pitch. Whatever a campaign needs to represent, the people are already here.
The community
Students and shift workers, parents and retirees, lifelong players and complete beginners. The people who play with Football for All are as mixed as the country itself. More than 55,000 chances to play go out every month across England, Scotland and Wales and the faces behind them change from one city to the next.
How it works
1. Send the brief
What you are making, who you need, when and where and the budget you are working to
2. A quick reply
Football for All comes back within 1 working day fast with what is possible
3. The right people
Players are matched to the brief and approached properly, with consent every step
4. The shoot
Filmed in a designated location that your campaign needs, with Football for All staff on hand to keep it running smoothly
5. The details, sorted
Each project is agreed clearly at the start so everyone knows where they stand well before filming
Send your brief
The more you can share up front, the faster it move. A rough budget and a rough date are genuinely useful, even if nothing is locked yet. Football for All will require 25% deposit before any work takes place. Everything we do goes towards creating more football games for everyone in every UK town and city. The right projects speed that mission up so we take them seriously and expect the same in return.
Fill out the form or email hello@footballforall.co.uk. Most enquiries get an answer the same day.
Recent work
Crep protect
Crep Protect, market leaders and innovators in looking after trainers, got behind what we are building at Football for All.
Their support came in the form of branded bibs and they have earned their keep. Hosts use them to sort teams across ten games every week, which saves a lot of standing around working out who is on whose side. It is a simple thing but it is the kind of simple thing that makes a session run well.
There is also something that just fits about a trainer brand turning up on a football pitch. These are people who walk to the local pitch in their trainers week after week so Crep Protect is exactly the sort of name that belongs in front of them.
Brand awareness
A bib does something a logo on a website never can. It is out there on the pitch, on the back of every player, while the game is actually being played. That is real visibility in front of exactly the right people, in a place the brand genuinely fits.
Your campaign funds more football
Working with Football for All puts money back into the game. What a brand spends here helps fund more sessions, in more places, for more people who might never otherwise get the chance to play.
So a campaign does its job for the brand and leaves something good behind. That is a story worth telling and one an audience will warm to.
A few common questions
How much notice do you need?
It depends on the brief but the sooner the better. Smaller jobs can move in a week or so. Bigger shoots need a little longer to do properly.
Can you cover more than one city?
Yes. The community runs right across England, Scotland and Wales so national campaigns are no trouble.
Who owns the footage?
The brand / agency